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Tuesday, 24th June 2008

Agencies get pushy with Web 2.0

Agencies get pushy with Web 2.0

Having an effective presence on the Web is no longer as simple as putting up a home page and letting visitors do all the work to come to you. Many organizations now enhance their Web-based communications with various techniques to push news and fresh information out to interested recipients or seed links to the updates in places people frequent online.

Many government agencies have been dabbling with these Web 2.0 tools for some simple tasks, such as sending occasional press releases. Now, taking a cue from some pioneering private-sector firms and a thriving interactive Web community, some agencies are looking at the tools as a way to conduct more frequent, and at times more critical, information exchanges with other agencies and groups and individuals outside government.

One of the most basic and important of these new tools is called Really Simple Syndication. It’s a way of formatting Web content using Extensible Markup Language so it can be read and used by many different programs. RSS reader or aggregator software can automatically grab this content from many Web sites and display it so users don’t have to go to each site to view it.

Source: Federal Computer Week


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