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Monday, 14th April 2008

Trendspotting and microtrends in academic libraries

From the article:

Like Alvin Toffler’s Future Shock and John Naisbitt’s Megatrends, Microtrends is a fascinating and informative study of the counterintuitive trends of our times. Freedom of choice and individualism are at all time highs, Penn notes, and we’ve moved from the Ford economy (where thousands of workers turn out the same car millions of times) to the Starbucks economy (where thousands of individuals order customized coffee products with or without caffeine, fat, or sugar).

Academic librarians are already seeing the effects of this new society play out in how, when, and where we deliver library services. But what are the implications for the type of workforce and workplaces we want to create now and in the future?

Source: C&RL News


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