blinkx, the world’s largest video search engine, today announced the results of a new survey on television and online video viewing habits conducted on its behalf by Harris Interactive. The survey, designed to shed light into the interplay between television viewing and Internet usage, revealed some startling results.
A summary of some other highlights from the survey include:
+ 78% of adults who watch television use the web while doing so
+ 35% report doing so often or always
+ 62% of double-dippers surf for content related to what they're watching
+ 40% of them look for products/services that appeared in or were advertised during the program they're watching
+ 39% of them look for upcoming/related events
When it comes to watching video or television content online, twice as many online adults typically watch full-length television shows, movies, or sporting events, as compared to user-generated content (25% vs. 13%, respectively).
When it comes to finding Internet video content, consumer behavior is almost equally divided between search engines and users going directly to content owner Web sites.
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