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Monday, 25th February 2008

Mobile marketing start-up will target real estate first

Mobile marketing start-up will target real estate first

From the article:

A Memphis start-up company that has developed a mobile marketing application plans to make text messages the new mass media for advertisers.

TextBound, the latest addition to venture firm Mercury Technology Labs LLC's portfolio, capitalizes on the popularity of cellular phones and consumers' need to instantly find information on products and services.

The company's first target market is the real estate industry. TextBound's beta version of its mobile marketing application, which is currently being tested by real estate agents stands to extinguish paper fliers as a marketing tool.

Source: Memphis Biz Journal


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