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Thursday, 31st January 2008

Report: Click Fraud Up 15% In 2007

Report: Click Fraud Up 15% In 2007
article by Chris Sherman

Click Forensics, the company that maintains the Click Fraud Index, a network that monitors and reports on data gathered from more than 4,000 online advertisers and their agencies, has released its most recent quarterly report on click fraud.

Also from the report:

+++ The average click fraud rate of PPC advertisements appearing on search engine content networks, including Google AdSense and the Yahoo Publisher Network, was 28.3 percent in Q4 2007. That’s up from the 19.2 percent average click fraud rate for the same quarter in 2006 and 28.1 percent for Q3 2007.

+++ The 2007 industry average click fraud rate grew by 15 percent over the industry average click fraud rate for 2006.

More in Sherman's Report

Source: Search Engine Land


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