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Friday, 18th January 2008

Center For The Digital Future: Perceptions Of Search Reliability And Accuracy Declining

Center For The Digital Future: Perceptions Of Search Reliability And Accuracy Declining
From Greg Sterling's report summary on Search Engine Land:

"A growing number of Internet users select a search engine for their home page. Twenty-one percent of Internet users said that their home page is a search page such as Google -- more than double the response in 2005. Declining in the current study is the percentage of users who use an Internet portal -- such as Yahoo, America Online, or MSN -- as their home page."

Yet trust of search engines is down:

"A higher percentage of Internet users reported negative views about the reliability and accuracy of information provided by search engines, such as Google. Slightly over half of Internet users -- 51 percent -- said that most or all of the information produced by search engines is reliable and accurate -- down from the 62 percent who reported the same response in 2006."

CDF (via Greg Sterling at Search Engine Land)


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