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Tuesday, 15th January 2008

‘Google Generation’ is a myth, says new research

‘Google Generation’ is a myth, says new research

A new report, commissioned by JISC and the British Library, counters the common assumption that the ‘Google Generation’ – young people born or brought up in the Internet age – is the most adept at using the web. The report by the CIBER research team at University College London claims that, although young people demonstrate an ease and familiarity with computers, they rely on the most basic search tools and do not possess the critical and analytical skills to asses the information that they find on the web.

The report ‘Information Behaviour of the Researcher of the Future’ 35 pages; PDF) also shows that research-behavior. “These findings add to our growing understanding of subjects that should concern all who work in further and higher education – the changing needs of our students and researchers and how libraries can meet their needs."ur traits that are commonly associated with younger users – impatience in search and navigation, and zero tolerance for any delay in satisfying their information needs – are now the norm for all age-groups, from younger pupils and undergraduates through to professors.

This report shows the many roles the info professional can and needs to play in an age when many think all answers are only one-click away. Btw, Google is a name grabber but this paper is more about online and web info in general.

Source: JISC and The British Library


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