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Monday, 14th January 2008

Statistics: Advertising: United States

Annual 2008

Advertising Age's Annual 2008, published Dec. 31, 2007, offers data on marketers, media and agencies, including a directory of marketing and agency executives for the nation's top 50 advertisers.

On this page, you will find links to additional data related to the Annual 2008.



MARKETERS

100 Leading National Advertisers (June 25)

Marketer Profiles Yearbook, Updated for Annual 2008
A 34-page PDF book. Includes directory of marketing and agency executives for the nation's top 50 advertisers (also appearing in Annual 2008's Dec. 31, 2007, print edition)

Top U.S. advertisers

U.S. ad spending totals by media

Market share for auto, retail, credit cards, personal care and restaurants.

Top 200 Megabrands

Top U.S. brands by ad spending

100 Global Marketers, including top advertisers in 90 countries (Nov. 19)

Includes global accounts


MEDIA

100 Leading Media Cos. (Oct. 1)

Annual 2008's Media Family Trees are extracted from the Media Family Trees poster


Top U.S. media companies


Top magazine, newspaper, TV, cable, digital, Yellow Pages, outdoor, radio and movie companies



Magazine 300 (Oct. 29)

Top magazines by revenue


Digital Marketing & Media Fact Pack (April 23)

How marketers use digital


Emerging ad tactics


Top U.S. internet advertisers


Display ads by category


Internet penetration by access technology


Online retail sales

Search Marketing Fact Pack (Nov. 5)

Searches engine market share


Top search terms


What words cost


Metrics gauging success


Top search agencies

AGENCIES

Agency Report (April 30)

Annual 2008's Agency Family Trees are extracted from Agency Family Trees poster


Top marketing organizations


Top consolidated agency networks


Top agency brands worldwide and in the U.S.


Top media agencies worldwide and in the U.S.


Top independent U.S. agencies


Top multicultural agencies


Top healthcare agencies


Top marketing services agencies

Source: Ad Age

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