A Sizable Helping of New Search-Related Patent Applications (Various Companies)
Here's a selected list of several search-related patent applications that were published on January 10, 2007. To access go to USPTO site and search by patent number. We list the assignee when available and also posted the abstract for a few that we find the most interesting.
Title: System & Method of Delivering Content Based Advertising
Assignee: NA
#: 20080010270
Title: Bookmarks And Ranking
Assignee: Google
#: 20080010252
A system receives bookmarks associated with one or more documents or sites. The system searches a corpus of documents to obtain search results and ranks the search results using the received bookmarks.
Title: Advertising using a combination of video and banner advertisements
Assignee: Microsoft
#: 20080010654
In a system that includes a processor and a display device on which video programming can be displayed, a method for transitioning to a video advertisement by displaying a related banner advertisement. The method includes generating, on the display device, a display screen on which a video advertisement is to be displayed, the display screen being generated at a time before a time at which the video advertisement is available to be displayed. A banner advertisement is displayed on the display screen at a region that coincides with a region where the video advertisement is to be displayed. The banner advertisement can have a subject matter that is related to that of the video advertisement or alternatively have any subject matter. When the video advertisement becomes available to be displayed, the method can include replacing the banner advertisement with the video advertisement.
Title: System And Method For Providing An Improved Graphical User Interface For Search
Assignee: NA
#: 20080010607
Title: Techniques for clustering structurally similar web pages
Assignee: Yahoo
#: 20080010291
Title: Automatic relevance and variety checking for web and vertical search engines
Assignee: Yahoo
#: 20080010269
Techniques for automatically checking the relevance and variety of search results are provided. A query is submitted to a search engine, which uses a search algorithm to obtain search results based on the query. A set of the top n related terms for the query is identified. For each related term in the set of terms, its relative frequency in relation to all terms in the set of terms is determined. If the term does not occur in any of the results, then a loss in variety proportional to the relative term frequency for the term has occurred. Otherwise, the relevance of the search results is calculated by comparing the proportion of results containing the term with the relative term frequency for a term. This process is repeated for all terms in the set of related terms to produce a total variety and relevance for the results.
Title: Relevance ranked faceted metadata search method
Assignee: NA
#: 20080010264 One embodiment of the invention may include a method for searching electronic information to produce search results based on a taxonomy item, a user-controllable threshold, and a user-controllable weighting factor. Other embodiments are described and claimed.
A user is made able to configure a search query to be responsive to temporal factors in order to adjust the search query to more accurately reflect the user's true information need. By adjusting the search query in this way, the user is more likely to receive satisfactory search results.
Title: Trust information management system
Assignee: 20080010180
#: Lehman Brothers Inc
Title: Secure and extensible pay per action online advertising
Assignee: 20080010143
#: NA
Title: On-line marketing optimization and design method and system
Assignee: Internet Real Estate Holdings LLC
#: 20080010142
Title: Infused Keywords
Assignee: NA
#: 20080010138 Partial Abstract: A method and system for allowing a regional advertiser or publisher or merchant to assemble one or more natural language phrases: from information about the advertiser or publisher or merchant, from the region in which they wish to associate, from natural language phrases with which they wish to associate, from data feeds, and from programmatic instructions they wish to convey.
Title: Syndicated Trackable Ad Content
Assignee: NA
#: 20080010112
Title: Authorized Mobile Content Search Results
Assignee: NA
#: 20080009268
Title: Natural Language Based Location Query System, Keyword Based Location Query System And A Natural Language And Keyword Based Location Query System
Assignee: NA
#: NEC (China) Co., LTD.
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