On November 19, Amazon.com CEO Jeff Bezos announced the launch of an e-book device called Kindle. It weighs 10.3 ounces, costs $399 and can download books in less than 60 seconds. He acknowledged upfront that the e-book landscape is crowded with other efforts, most of them unsuccessful, but Bezos thinks that he has a winner. Kindle lets users download many new books for $9.99 and it can be used without a computer -- offering instead a free high-speed wireless data network from Sprint. It can also download newspapers, magazines and blogs for a fee, can store up to 200 books, uses an eye friendly screen and lets readers increase the type size as needed. So, what's not to like?
We asked marketing professor Peter Fader, Don Huesman, senior director of information technology and management professor Dan Raff to give us their reviews of Kindle. In the interest of full disclosure, we would like to note that Knowledge@Wharton's content is available on Kindle.
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