ResourceBlog Article: Professional Sports -- Turnkey Team Brand Index

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Thursday, 15th November 2007

Professional Sports -- Turnkey Team Brand Index

Turnkey Team Brand Index

The 2007 Turnkey Team Brand Index is the first annual in-depth, comprehensive consumer research study of brand strength of the 122 team brands in the MLB, NBA, NFL and NHL. We are honored to be able to deliver this precedent-setting brand report!

The Turnkey Team Brand Index compares and contrasts the consumer scores for the team brands in their respective markets. We believe that a team brand is made and evolves in its local market first, and it is in that local market where we have comprehensively measured the 21 detailed components that comprise the 2007 Turnkey Team Brand Index. We surveyed approximately 12,000 general sports fans across 47 U.S. and Canadian markets and allowed them to share their perceptions of their local team brands as well as express their loyalty to these same brands. The results of 21 components were rolled up into one score and teams were ranked from 1 to 122 based on their in-market brand strength.

+ Rankings (via Street & Smith's Sports Business Journal)
Full report available for purchase.

Hat tip: DRays Bay

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