The LA Times reports producers have being preparing since June 13,000 clips -- together with ads -- to be placed on the Daily Show's own site. The archive is searchable and free for all to use.
Our Emphasis: Non obtrusive advertisements have been placed around the content as well as a short seven second introduction, with car manufacturer, Hyundai grabbing some of the early advertising slots.
Selected excerpts had been available, but the move to totally open the popular TV series archive is the most ambitious move by a traditional media company to cash in on the burgeoning popularity of video on the internet. It follows a recent move by the New York Times to abandon its online premium subscriber service and open its entire archive, arguing advertising offered better growth prospects than subscription.
Upcoming thedailyshow.com features will include detachable video playback, which will allow the user to both view a video clip and to continue browsing the site; a wiki that will empower fans to enhance the information on the site; user-generated playlists; and a public forum.
Note: Given the "issues" between Google and Viacom, it's interesting to see the "Powered by Google" text directly next to the search box on the DailyShow.com web site.
See Also: Viacom CEO says could work with Google (via Reuters)
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