America’s business elite – senior executives, CEOs and other C-suite officers from mid- to large-size companies, including many from the Fortune 500 – have a ferocious appetite for quality business information, according to a new survey carried out by Ipsos Media.
This group of high powered, highly influential decision makers are also very media savvy, acquiring their information from a variety of media sources, including magazines and journals, the internet, and digital and satellite television. Despite the rise of internet use, top business leaders still rely on newspapers and magazines for news and information, using a mix of traditional and new media to get the information they need.
Ipsos Media’s latest business elite survey shows that America’s 630,000 senior business executives represent over 72,000 companies. This group is responsible for over $1.7 trillion in annual expenditures – a figure greater than the gross domestic product of Italy, or that of Russia and Australia combined – and look after the interests of 144 million employees, approximately two thirds of the US workforce, or half the nation’s adult population.
Note: In our view, the comment about quality sources is key. Unfortunately, the news release does not define that phrase in greater detail but we think this likely means sources from well-known and respected publishers, writers, etc. From a traditional news publication to a weblog now online with daily updates from a respected writer or news sources.
We would also think that tools to access quality info QUICKLY and EFFICIENTLY from a wide range of sources are not only important to those interviewed but also for their assistants who likely help the CEO compile important reading. This includes both new material (let's say a good blog engine that could allow an assistant to compile a list about what people are saying about the company) to databases that can quickly access historical articles/stats to services that allow execs to keyword search what's being said on tv or radio. In terms of open web resources, tools like Clusty/Vivisimo, Yahoo's related results, and Ask's* Zoom Related Results can also help by showing patterns, names, concepts, etc. that might not be seen viewing one result at a time.
Source: IPSOS Media (via DocuTicker)
* Gary is Director of Online Information Sources at Ask.com
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