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Thursday, 4th October 2007

Loads of Stats: Two Googlers Decipher Trends on Google Mobile Search by Analyzing Search Logs

Full Text Article: Deciphering Trends In Mobile Search
5 pages; PDF
by: Maryam Kamvar, Google and Shumeet Baluja, Google
From the article:
We analyzed data from more than1 million page-view requests randomly sampled from Google logs during a one-month period earlier this year. The requests were anonymous; we maintained no identifying information that could associate searches with users. To eliminate confounding factors between different carriers, we restricted our examination to a single US carrier. To differentiate among computers, PDAs, and cell phones, we looked at the browser’s user agent sent in the HTTP request. Unless otherwise noted, the mobile statistics we present pertain to cell phones.

Source: Computer (IEEE), August, 2007 (via Maryam Kamvar's Web Site)


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