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Thursday, 4th October 2007

Statistics: Internet Advertising: Revenues Continue To Soar, Reach Nearly $10 Billion In First Half Of '07

Statistics: Internet Advertising: Revenues Continue To Soar, Reach Nearly $10 Billion In First Half Of '07
From the news release:

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today released the IAB Internet Advertising Revenue Report covering the second quarter and the first six months of 2007. Internet advertising revenues (U.S.) for the first six months of 2007 were nearly $10 billion, setting yet another new record and representing a nearly 27 percent increase over the first half of 2006. Internet advertising revenue totaled nearly $5.1 billion for the second quarter of 2007, exceeding the $5 billion mark for the first time in a quarter, a 25.4 percent increase over the same period in 2006.

Full-Text Report: Q2 2007 and First 6 Months of 2007 Numbers
19 pages; PDF.

Source: The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC)

January-June Online Ad Revenue Hit $10 Billion, Led By Keyword Search (via Dow Jones)


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