The NFL is the richest sports league in the world, with the average team worth some $957 million. And the Dallas Cowboys, the most valuable team in the NFL, are now the single most valuable sports franchise on the planet, worth $1.5 billion.
Pro football is also the most profitable sport on the planet (mean operating income in 2006 was $17.8 million on $204 million in revenue). Although its television ratings have slipped in the past decade, the NFL still beats the daylights out of other prime-time programming, including every other sport. Nearly three out of every four Americans watched an NFL game on television last season.
The architect of modern-stadium economics and owner of the Dallas Cowboys will unleash a $1 billion stadium (financed with a mix of private and public money) in 2009 that will have other NFL owners begging for mercy.
Thanks to their new stadium, which Jerry Jones will operate, the Cowboys are now worth $1.5 billion, putting them atop the NFL team value rankings for the first time in eight years and making Dallas the most valuable sports franchise in the world. The owners of teams like the Buffalo Bills, Atlanta Falcons and Jacksonville Jaguars have been moaning that the several million dollars they get each year in aggregate from richer teams like Dallas, Washington and New England is insufficient to keep them competitive. Well, wait until Ralph Wilson, Arthur Blank and Wayne Weaver see the Cowboys' new stadium.
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