Monday, 27th August 2007

Google and CNN.com Announce Deal But Still Room for Some Yahoo & Others

CNN & Google Sign Multi-Year AdSense Deal

From a searcher perspective it's interesting to see (at least as of this hour) the search box on CNN.com reading, "powered by Google." but the search box on CNN International reading, "powered by Yahoo."

+ Let's compare this story from CNN.com with the same story from the International edition.
Same story but different search boxes.

CNNMoney sponsored results come from Google (as expected).

However, the sponsored results (at least as of this hour) on the CNN International site continue to come from Yahoo. Cursor over any of the sponsored links here and note the Yahoo/Overture URL.

Finally, look at the bottom of this Money.com story for "sponsored links". They come from Quigo's AdSonar program.

Finally, for the historians out there,
CNN and Yahoo made a deal for advertising in May of 2004.

Review as of today:
+ Search box on CNN.com, "powered by Google"
++ Search box on CNN International, "powered by Yahoo"
++ AOL search with Google
++ CNN SI* and CNN Money** not listed, our bet, Google.

* CNNSI sponsored links also come from Google. Just cursor over the ad to see for yourself. Best guess is that they also supply the search function.

** With enough clicks you'll find that ads on CNNMoney come from a third party. Who that 3rd party is is not listed but cursor over the ads and you'll spot Google URLs.

+++ The sponsored links we spotted at the bottom of several Time.com stories came from the AdSonar program.

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