Briefs: Nielsen//NetRatings Changes Core Measurement Metric From Page Views to Total Time Spent on Site In; Mobile Payments (mPayments) to generate almost $22bn of transactions by 2011 and be adopted by 204m mobile phone users
Nielsen will still provide page-view figures but won't formally rank them. Ross said Monday that page view remains a valid gauge of a site's ad inventory, but time spent is better for capturing the level of engagement users have with a site.
This article looks at two recent European court decisions relating to online copyright and what it means for everyday internet users and media monitoring services. These cases also highlight some of the difficulties of applying copyright law to the online world.
FreePint is taking a fresh look at the ever-changing world of risk and compliance, with a particular focus on Know Your Customer (KYC) requirements. Chris Porter, co-producer of the series with Andrew Lucas, introduces the series.