+ Pay-per-Action Model for Online Advertising
by Mohammad Mahdian, Kerem Tomak, Yahoo! Research, Santa Clara CA, USA.
+ More Bang for Their Bucks: Assessing New Features for Online Advertisers
Daryl Pregibon, Diane Lambert, Google Inc., New York, USA.
+ Sensitive Webpage Classification for Content Advertising
Xin Jin, Ying Li, Teresa Mah, Jie Tong, Microsoft adCenter Labs, Redmond WA, USA.
+ Discovering Information Diffusion Paths from Blogosphere for Online Advertising
Avare Stewart, Ling Chen, Raluca Paiu Wolfgang Nejdl, University of Hannover, Hannover, Germany.
+ Finding Keyword from Online Broadcasting Content for Targeted Advertising
Hua Li, Duo Zhang, Jian Hu, Hua-Jun Zeng, Zheng Chen, Microsoft Research Asia, Beijing, China.
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