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Monday, 25th June 2007

Blogpulse/BuzzMetrics: iPhone Buzz Heavy!

Unprecedented Pre-Launch Buzz Sets High Expectations for iPhone Sales and Customers, Nielsen BuzzMetrics Reports
If there weren't a lot of blogosphere buzz, that would be the big story. What follows is interesting but expected.

According to Nielsen BuzzMetrics, the global measurement standard in consumer-generated media, the buzz around the forthcoming iPhone was 33% higher the week ending June 23, 2007 versus the average of the prior four weeks.

What’s behind iPhone buzz?
* Top appeal drivers include anticipated features, especially visual voicemail and the inclusion of a music library
* Negative issues raised in conversation include high price point, lack of keyboard, and concerns over AT&T’s coverage
* Expectations are extremely high and reflect huge levels of confidence in Apple brand; consumers believe the iPhone will have a successful launch
* Several conversations related to the iPhone take place on Gizmodo, The Unofficial Apple Weblog (TUAW) and Engadget

See Also: The data for this report comes from BlogPulse, which is top-rank blog/feed engine at
http://www.blogpulse.com.


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