[The index is] a free, proprietary monthly index of the leading public and private companies, non-profits, and associations which represent the brand leaders, up-and-comers and "buzz" creators driving the U.S. and international economies. The Hoover's Index, which reveals monthly spikes in company search activity, represents a relative ranking of companies generating interest and exposure independent of pure fiscal performance measured by most business ranking indexes.
The Hoover's Index is based on a proprietary algorithm that takes into account the search trends of business professionals, including both organic and internal searches on Hoover's site, as well as business-related searches conducted via major search engines. Movement above and below index will determine ranking, instead of gross search volume. A company's ranking is derived from the changes in search volume, indexed against the previous 52-week average for that company.
1000 companies are listed in the Hoover's Index. If you would like to review the complete list, you need to complete a registration form.
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