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Sunday, 22nd April 2007

Lists and Rankings: Top 100 Most Powerful Brands: Brandz 2007

Brandz Ranking 2007

Millward Brown Optimor created the BRANDZ Top 100, a ranking that identifies the world's most powerful brands measured by their dollar value. Our brand ranking provides key insights and actionable information for finance, marketing and business professionals on how to manage and grow their brand assets.

News Release ||| Tables ||| Report (All PDF)

Top 5
1) Google
2) GE
3) Microsoft
4) Coca-Cola
5) China Mobile

Others worth noting:
+ IBM #9
+ Yahoo #42
+ eBay #43
+ Apple #16
+ Amazon.com #92

Source: Millward Brown Optimor

See Also: Google beats Microsoft, Coke in brand stakes (via News.com)

See Also: Survey: Brands With the Most Impact in 2006 (via Brandchannel.com)

See Also: Microsoft, Google, and Yahoo All Amongst The World’s Most Valuable Brands, 2006


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