Be an author of the first networked book on business. Together we will write the book on how the emergence of community and social networks will change the future rules of business. Collaborate with authors from MIT, Wharton, and thousands of professionals from around the world. See your name in print when the book is published next fall by Pearson Publishing. Meet your co-authors in March, 2007 in Las Vegas at the Community 2.0 event.
The central premise of We Are Smarter Than Me is that large groups of people ("We") can, and should, take responsibility for traditional business functions that are currently performed by companies, industries and experts ("Me").
What do we mean? Let's look at some recent examples:
Procter & Gamble is recruiting 600,000 housewives to help market its products through word of mouth. In return for much greater reach and impact, the company is giving up control of the marketing message, relying on its community of customers/marketers to craft their own message in the most appropriate fashion.
Microlending websites provide the ability for individuals to lend to small businesses directly. The underwriting decisions (assessing the risk of each loan) are made by individuals, and the price of loan is established through lender bidding. We expect these lending decisions to be superior to the same decisions currently made by experts at banks.
Patients faced with rare diseases are increasingly turning to internet discussion groups to learn more about risks and treatment options, and as a result are participating with doctors more actively (in some cases much more actively) in decisions regarding their care.
A few books have recently been written on this topic, but they all fail to confront one central paradox. While they extol the power of communities, they were each written by only one person. We're putting this paradox to the test by inviting hundreds of thousands of authors to contribute to this "network book" using today's technologies.
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