Google Expands Local Listings to Web Results, Others Offer Similar Services
UPDATE: The concept of offering local results on web search results pages is not entirely new at Google and other search companies. Ask.com (then Ask Jeeves), Google, and Yahoo have been doing it in one form or another since 2004. What we are seeing these days is an expansion of that concept to include more info (reviews), events (concerts), links to purchase tickets, disambiguation, and maps.
Now, today's news: Word from Google today that they are expanding local results on web search results page when the context of a search indicates it that this info might be of use to the searcher. Barry has more in this post.
In some cases you must specify a state. For example, Movies Springfield provides listings of theaters in Springfield, IL results but nothing for Springfield, MA or Springfield, MO.
On Ask.com, since the launch of the AskCity two months ago, event listings, movie listings, restaurant listings and business listings have expanded on a web results page (when the query suggests this will be of value to the searcher). In some cases, an even listing might also provide a direct link to purchase tickets. Here are a few examples:
+ A search for Alternative Rock Concerts in New York City
Note that Ask offers a pull-down box that allows the searcher to narrow their search (without typing) to a specific borough. Also, note the links to purchase tickets on this page.
+ French Restaurants, Columbus
Again, if the user doesn't enter a state, Ask offers a pull-down box that lists cities and states named Columbus.
+ Finally, in this example, Ask.com not only offers listings but direct links to related categories.
Note: Gary is Director of Online Resources at Ask.com
The FreePint Family is a family of resources to help information workers be more effective, raise the value of information in their organisations and contribute to success.
'FreePint... provides most of my professional development because it won't come through work and [other resources] just don't cut it.'
FUMSI Forum: Do you have a research question? Post it to the FUMSI Forum, where professionals share Q&A and useful tips on how to Find, Use, Manage and Share Information. It's free.
FreePint Shop:
VIP LiveWire:
