List & Rankings: Survey: Brands With the Most Impact in 2006, Google, Apple, YouTube, and Wikipedia at the Top
List & Rankings: Top Global Brands of 2006 Via Reuters
This year the 3,625 branding professionals and students who voted have again surprised, awarding upstart firms star status when asked: "Which brand had the most impact on our lives in 2006?".
Global Results
1) Google
2) Apple
3) YouTube
4) Wikipedia
5) Starbucks
Other new brand winners were News Corp’s online chat site MySpace, debuting in 15th place in the North America rankings, and Al Jazeera, which advances to 19th place globally having launched its English language channel in November and after its drop from fifth to 25th in 2005.
The complete report is posted on Brandchannel.com and includes:
+ Global Results (Top 5, see above; Nokia, Skype, IKEA, Coca-Cola, and Toyota also made the list )
+ Asia Pacific Results (Top 3: Sony, Toyata, Samsung)
+ Latin America Results (Top 3: Corona, Bacardi, movistar)
+ Europe and Africa (Top 3: IKEA, Skype, Nokia)
+ U.S. and Canada (Top 3: Apple, YouTube, Google)
Also on the U.S./Canada list were: Starbucks, Wikipedia, Target, craigslist, The Daily Show/The Colbert Report, Whole Foods, and Yahoo!)
+ YouTube, Google, and Wikipedia did not appear in the Top 10 of the Asia Pacific, Latin America, or Europe and Africa lists.
+ Rankings back to 2001 are available.
Note:
The poll does not take account of economic brand value, the murky science of assigning a financial value to brand, which regularly puts Coca-Cola Co’s Coke in first place. Neither does it ask respondents to consider whether the brand’s impact is positive or negative.
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