Wednesday, 29th November 2006
AOL Search Launches New Feature: One Click
One Click is a new AOL feature that are found near the top of a web results page (below the ads) if certain keywords (from we can tell, for one word queries) are searched. One Click results offer links to other parts of the AOL site. To be precise, in AOL's words, a One Click results is an, "editorially programmed area that highlights relevant AOL channel and product content." This new feature is in addition to the AOL Search "Full View" result visible for some queries in the right rail. They are similar to the Shortcuts/Direct Answers/Smart Answers/OneBoxes that others offer. More here. Example here.
The All About AOL Search Blog points to these examples:
We also noticed that if additional search terms are added to the one word query that shows a One Click result, the One Click results disappear.
Pets ||| Pets health
Cars ||| Cars Repair
A search for "Music" offers a a One Click result including a link for Music News. However, a search for Music News does not show the One Click result but does provide a Full View result.