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Sunday, 19th November 2006

Search Briefs #1: Yahoo Exec Writes the "Peanut Butter Manifesto"

+ Yahoo Exec Writes "Peanut Butter Manifesto" (via Marketwatch.com)

Yahoo Inc.'s competitive chops are being questioned from within, according to a memo penned by a senior vice president that reportedly claims the company has spread itself too thin for its own good, and calls for a major reorganization and a sizable staff reduction.
The four-page manifesto, dubbed "The Peanut Butter Manifesto", was authored by Yahoo Senior Vice President Brad Garlinghouse, a well-respected executive who oversees Yahoo Mail, the world's most popular Web-based free e-mail, Yahoo.com, the world's most popular Web site and other major Yahoo products.

See Also: Yahoo executive calls for staff cuts, big changes (via Reuters)

The Journal said the memo has received support from Yahoo senior management and that Garlinghouse had been asked to head an internal committee to investigate the issues he raises.

See Also: As Yahoo Falters, Executive's Memo Calls for Overhaul (via WSJ)
See Also: The Full Text of the Memo is Available on WSJ.com (Thanks Danny!)
See Also: Yahoo Buys Bix (via Red Herring)

+ Google News in trouble - again (via Pandia)

+ Yahoo Answers on Results Pages (via Google Blogoscoped)


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