Google spokesman Michael Mayzel said this week that the company will begin a public test of Google Audio Ads by the end of the year. Advertisers will be able to go online and sign up for targeted radio ads using the same AdWords system they use to buy Web search ads. In January, Google acquired DMark Advertising a radio ad firm for $1 billion. The story also makes an important note that Clear Channel, the largest owner of radio stations in the U.S. might be on the market. Will GooRadio be coming soon?
Quick Comment: We realize that no project happens overnight especially at a fast growing company like Google. However, it seems that the AP and LA Times reports about company execs telling engineers to produce fewer products was just stories. Since then the new tools or new companies keep flowing.
+ YouTube
+ Google Custom Search
+ A New Push Towards Radio
From the article:
“We don’t want people to have to learn about 20 different products that work in 20 different ways,” [Sergey] Brin said. "I was even getting lost.".
Via LA Times "Google admitted this year that its internal audits discovered that the company had been spending too much time on new services to the detriment of its core search engine."
Marissa Mayer's words in a BusinessWeek article also say a lot. Try it all, just keep releasing and see what lasts. However, does some of it have to do with search? In June, she told BusinessWeek:
Marissa Mayer, estimated that up to 60% to 80% of Google’s products may eventually crash and burn.
“We anticipate that we’re going to throw out a lot of products,” says Mayer. “But [people] will remember the ones that really matter and the ones that have a lot of user potential.”
That's business. Google is a business, a BIG one and growing fast. It also points out that other tools and resources (librarians take note) are still important to know about and use. From large web engines to small, niche databases both free and fee.
A family of resources to help information workers be more effective, raise the value of information in their organisations and contribute to success. Read more »
Recently I have found myself cooing over visualisation maps (and heat maps) of health and well being resources. The content rich data is overlayed with mapping technologies, and some interesting themes and patterns are emerging.
A lot of the talk around social media in the last year has been around information overload. Social media has provided us with new and exciting ways to create content. But it has also meant learning new ways to manage and engage with social media tools. Are we teetering on the edge of an information overload precipice?
Information overload is a figment of your imagination. Or a failure of your filter. Or a symptom of your technological submissiveness. Depends on who you ask.
What if you had to sort through 3.5 million articles and social media posts a day and try to pull out the most relevant items for your organisation? What if you then had to cobble it all together into something readable for your top groups and executives in your organisation?
Alacra Compliance saves time by aggregating information from both free and fee-based sources and enabling users to conduct an accurate federated search across these sources (coined “simultaneous search” by Alacra).
FreePint Family
Quilting big data threads
The fallacy of information overload
Information overload: fact, fantasy or filter failure? 
