Google spokesman Michael Mayzel said this week that the company will begin a public test of Google Audio Ads by the end of the year. Advertisers will be able to go online and sign up for targeted radio ads using the same AdWords system they use to buy Web search ads. In January, Google acquired DMark Advertising a radio ad firm for $1 billion. The story also makes an important note that Clear Channel, the largest owner of radio stations in the U.S. might be on the market. Will GooRadio be coming soon?
Quick Comment: We realize that no project happens overnight especially at a fast growing company like Google. However, it seems that the AP and LA Times reports about company execs telling engineers to produce fewer products was just stories. Since then the new tools or new companies keep flowing.
+ YouTube
+ Google Custom Search
+ A New Push Towards Radio
From the article:
“We don’t want people to have to learn about 20 different products that work in 20 different ways,” [Sergey] Brin said. "I was even getting lost.".
Via LA Times "Google admitted this year that its internal audits discovered that the company had been spending too much time on new services to the detriment of its core search engine."
Marissa Mayer's words in a BusinessWeek article also say a lot. Try it all, just keep releasing and see what lasts. However, does some of it have to do with search? In June, she told BusinessWeek:
Marissa Mayer, estimated that up to 60% to 80% of Google’s products may eventually crash and burn.
“We anticipate that we’re going to throw out a lot of products,” says Mayer. “But [people] will remember the ones that really matter and the ones that have a lot of user potential.”
That's business. Google is a business, a BIG one and growing fast. It also points out that other tools and resources (librarians take note) are still important to know about and use. From large web engines to small, niche databases both free and fee.
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