Thursday, 26th October 2006

Google Trademark Apps via the dMarc Acquisition

Here's a series of US trademark APPLICATIONS that came to Google by way the acquisition of dMarc, a radio advertising company that Google acquired in early 2006.

+ Sarbanes Oxley
dMarc applied for a trademark/service mark for this term in September, 2005. It reads like dmarc/Google wanted to offer some sort of compliance software to make dealing the the S-O legislation easier. The application was abandoned on September 30, 2006 and is now "dead." Perhaps a service that Google was not interested in offering.

Other apps that are still in process.

+ Smart Barter
This application was filed in September, 2005.

advertising resale service, namely buying advertising space from radio stations in return for monetary credit that radio stations can use to purchase various goods and services.

NOTE: Google MUST make use of these words and services as they are applied for. They will need to for the advert and resale of radio stations. They cannot, as applied, use smart barter for something like search engine ad bartering.

+ Diagnostics
Google applied for a trademark/service mark for this term in September, 2005.

Software which provides real-time monitoring and automated troubleshooting for digital broadcasting systems.

+ Data Services
Another app that originated from dMarc. Filed in September, 2005.

...namely, software which provides real-time monitoring and automated troubleshooting for digital broadcasting systems

Other dMarc/Google service mark apps include:
+ Content Exchange

+ Revenue Suite

Software which dynamically directs a radio station's digital automation system to replace last-minute, remnant avails with paid commercial spots.

Other dmarc/Google service marks that have been registered:
+ SONGNOW

Brokerage services in the field of brokerage services between listeners and artists, broadcasters, advertisers, or marketers to facilitate the purchase of music via a radio data system-enabled radio receiver.

Thanks to RS contrib editor Carey Lening, Esq. for her help with this post.

Category:

• Search News (ResourceShelf)

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