Monday, 16th October 2006

Taking a Quick Look at Google Mobile Ads in the U.S.

It's been a busy week for advertising and mobile. First, Yahoo announces a new ad program for mobile, then Microsoft. AOL Mobile has offered keyword ads for a while. Now, are we seeing Google testing ads on Google Mobile in the U.S.? Tonight, we started noticing one ad at the top of some Google Mobile results pages and in some cases one ad at both the top and bottom of a results page. They are clearly marked [AD]. We were unable to reproduce the results by using the mobile web site on a regular web browser so a few screen caps follow below.

About a month ago, Barry "Rustybrick" Schwartz posted about mobile ad testing underway in the U.S., U.K., and Germany. We also know both via Google Blogoscoped and Google PR that mobile ad testing is happening in Japan.

Here in the U.S., we asked a few friends to check their mobile browsers at: http://www.google.com/xhtml but they saw no ads on results page. So, once again another Google UI test? UI tests are something Google is famous for and at the same time a good way to keep the "buzz" going.

The following screen caps were taken from my mobile browser between 8:30 and 9:30pm EDST on Monday night.

Category:

• Search News (ResourceShelf)
• Web 2.0 (ResourceShelf)

Views: 1528

FreePint

FreePint supports the value of information in the enterprise. Read more »

Latest FreePint Articles:

• Duedil - Making Company Data More Transparent
  Thursday, 23rd May 2013

  Penny Crossland reviews internet start-up Duedil - short for due diligence - and finds it a welcome addition to the numerous web-based providers of company data. Aggregating all UK and Irish company documents from the official registers, around 100 million at the last count, Duedil combines these with information from regulatory registers and presents the data via a visually attractive dashboard, with interactive features.

• Mini Review: Duedil
  Thursday, 23rd May 2013

  Duedil is an internet start-up with a mission to make open source official company data transparent. The database covers all UK and Irish corporate filings, 100 million in all, and with sophisticated visualisation tools and clever linking of social media has managed to produce a useful tool for company and due diligence researchers. This review analyses the service, highlights some of the finer points and points to aspects that still need improving.

• Reskilling for Survival in an Increasingly Information-Biased World
  Thursday, 23rd May 2013

  Info pro expert Sue Hill of Sue Hill Recruitment explains how it's essential that her organisation keep on top of big data development trends in order to best advise client companies and job seekers. She explains what info pros should do to position themselves at the centre of the big data opportunity.

• ... more ...

All Family Articles »
Family Articles by Category »

A FreePint Subscription delivers articles and reports that support your organisation's information practice, content and strategy.

Start the conversation about a subscription by
completing our online form: "How can FreePint help?"

FreePint Testimonials

"This report will be of great value to me as I meet with the managing partner in the near future to discuss the budget. It is one of the ..."

Read more testimonials and supply yours »