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Sunday, 8th October 2006

SingleFeed.com Soft Launches Beta

Our friend, colleague, and one of “the go to people” (aka guru) about shopping search, Brian Smith, is “soft launching” a new service today (beta) called SingleFeed aimed at small and medium sized merchants who want to get their products into the main shopping engines using a single feed. Smart idea, especially for the business person who is short on time but wants their merchandise to pricing to get noticed.

From the announcement,

SingleFeed simplifies the data feed management and data feed submission process by allowing merchants to create a single feed which covers all the requirements and most important optional fields for Google Base, Shopzilla, Shopping.com, Yahoo! Shopping, PriceGrabber, NexTag, Become, and Smarter.com. SingleFeed checks the feed for errors, walks the merchant through how to fix any errors, manually categorizes the products in the feed, and then submits and automatically re-submits the data feed to the selected shopping comparison engines.

Databases include:
+ Google Base
+ Shopzilla
+ Shopping.com
+ Yahoo! Shopping
+ PriceGrabber
+ NexTag
+ Become,
+ Smarter.com.

Pricing info and more details on the web site.

Caveats for the beta release: it does not work in Firefox and has a number of limitations in terms of reporting and analytics. These issues will be addressed over the next couple months and a new design will be implemented before the end of next month. Congrats and kudos Brian.

The release of SingleFeed also got us thinking about how this service is being marketed (correctly by the way) at saving the user time and effort but getting them to their end goal. Smart thinking. Time becomes a more precious commodity everyday and is something that the library world should, in many cases, also use in its marketing. Why? In just about all cases from the 8th grader to the CEO, it's something that everyone understands and wants/needs more of. Btw, since libraries are offering more and more for small business owners (see the post above this), Brian would make for a great speaker either live or via a webinar format.


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