Top 5 (Overall)
1) Coca-Cola
2006 Brand Value: $ 67,000 (in millions)
2) Microsoft
Brand Value 2006: $56,926 (in millions)
3) IBM
Brand Value 2006: 56,201 (in millions)
4) GE
Brand Value 2006: 48,907 (in millions)
5) Intel
Brand Value 2006: 32,319 (in millions)
So where do some of the major search and online brands appear on the list.
2) Microsoft (was also at #2 in 2005) Brand Value 2006: $56,926 (in millions), 2005 value: $59,946 (in millions)
Down 5%
24) Google (up from #38 in 2005)
For some perspective, Nescafe is at 23 and Dell is at 25.
Google now has the biggest one-year gain in the five year history of the list, brand value up 46% in the past year. See this chart. Brand Value 2006: $12.38 (in millions), 2005 value: 8,461 (in millions)
Fast Fact: At number 2, in terms of brand value growth from 2005 is Starbucks. Up 20%.
Does GoogleBucks sound good to anyone? (-: Contextual advertising on your coffee cup perhaps based on the blend or where the the coffee was grown or better yet on your buying habits with your Starbuck's card? Perhaps it will be served on GoogleJet along with Starbucks music. (-:
39) Apple (up from 41 in 2005) Brand Value 2006: $9,130 (in millions), 2005 value: $7,985 (in millions)
Up 14%
47) eBay (up from #55 in 2005) Brand Value 2006: $6,755 (in millions), 2005 value: $5,701 (in millions)
Up 18%
55) Yahoo (up from #58 in 2005)
For some perspective, Heinz is at 54 and Volkswagen at 56 Brand Value 2006: $6,056 (in millions), 2005 value: $5,256 (in millions)
Up 15%
65) Amazon.com (up from 68 in 2005) Brand Value 2006: $4,707 (in millions), 2005 value: $4,248 (in millions)
Up 11%
78) Reuters (down from 74 in 2005) Brand Value 2006: $3,961 (in millions), 2005 value: $3,866 (in millions)
Up 2%
+ Interbrand Analysis
Worth noting that Google's "Do No Evil" mantra/slogan/call it what you like still gets attention and notice. In fact, Interbrand's analysis begins by mentioning that it's still key to their positioning and rise. From the document, "Google's positioning "Do no evil" creates opportunity to grow at the other end of the spectrum from Microsoft, increasing the brand value by 46% and making it the top climber on this year's report."
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