Top 5 (Overall)
1) Coca-Cola
2006 Brand Value: $ 67,000 (in millions)
2) Microsoft
Brand Value 2006: $56,926 (in millions)
3) IBM
Brand Value 2006: 56,201 (in millions)
4) GE
Brand Value 2006: 48,907 (in millions)
5) Intel
Brand Value 2006: 32,319 (in millions)
So where do some of the major search and online brands appear on the list.
2) Microsoft (was also at #2 in 2005) Brand Value 2006: $56,926 (in millions), 2005 value: $59,946 (in millions)
Down 5%
24) Google (up from #38 in 2005)
For some perspective, Nescafe is at 23 and Dell is at 25.
Google now has the biggest one-year gain in the five year history of the list, brand value up 46% in the past year. See this chart. Brand Value 2006: $12.38 (in millions), 2005 value: 8,461 (in millions)
Fast Fact: At number 2, in terms of brand value growth from 2005 is Starbucks. Up 20%.
Does GoogleBucks sound good to anyone? (-: Contextual advertising on your coffee cup perhaps based on the blend or where the the coffee was grown or better yet on your buying habits with your Starbuck's card? Perhaps it will be served on GoogleJet along with Starbucks music. (-:
39) Apple (up from 41 in 2005) Brand Value 2006: $9,130 (in millions), 2005 value: $7,985 (in millions)
Up 14%
47) eBay (up from #55 in 2005) Brand Value 2006: $6,755 (in millions), 2005 value: $5,701 (in millions)
Up 18%
55) Yahoo (up from #58 in 2005)
For some perspective, Heinz is at 54 and Volkswagen at 56 Brand Value 2006: $6,056 (in millions), 2005 value: $5,256 (in millions)
Up 15%
65) Amazon.com (up from 68 in 2005) Brand Value 2006: $4,707 (in millions), 2005 value: $4,248 (in millions)
Up 11%
78) Reuters (down from 74 in 2005) Brand Value 2006: $3,961 (in millions), 2005 value: $3,866 (in millions)
Up 2%
+ Interbrand Analysis
Worth noting that Google's "Do No Evil" mantra/slogan/call it what you like still gets attention and notice. In fact, Interbrand's analysis begins by mentioning that it's still key to their positioning and rise. From the document, "Google's positioning "Do no evil" creates opportunity to grow at the other end of the spectrum from Microsoft, increasing the brand value by 46% and making it the top climber on this year's report."
A family of resources to help information workers be more effective, raise the value of information in their organisations and contribute to success. Read more »
Recently I have found myself cooing over visualisation maps (and heat maps) of health and well being resources. The content rich data is overlayed with mapping technologies, and some interesting themes and patterns are emerging.
A lot of the talk around social media in the last year has been around information overload. Social media has provided us with new and exciting ways to create content. But it has also meant learning new ways to manage and engage with social media tools. Are we teetering on the edge of an information overload precipice?
Information overload is a figment of your imagination. Or a failure of your filter. Or a symptom of your technological submissiveness. Depends on who you ask.
What if you had to sort through 3.5 million articles and social media posts a day and try to pull out the most relevant items for your organisation? What if you then had to cobble it all together into something readable for your top groups and executives in your organisation?
Alacra Compliance saves time by aggregating information from both free and fee-based sources and enabling users to conduct an accurate federated search across these sources (coined “simultaneous search” by Alacra).