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Tuesday, 18th July 2006

Lists & Rankings: Advertising Age's Ranking of the Top 200 Megabrands for 2005

Telecommunications giants pulled a trifecta in Advertising Age's ranking of the Top 200 Megabrands [measured by ad spending] for 2005, not only claiming the top three spots by total media outlays but spending a heady $4 billion in doing so. erizon led all megabrands with $1.72 billion, followed by Cingular at $1.31 billion and Sprint at $995 million, according to TNS Media Intelligence data collated by Ad Age into the megabrands for this report. It was the fourth consecutive year Verizon has topped the ranking. But even with voluminous spending from a handful of telecoms, consolidation among telecoms will likely mean that Top 200 category in 2006 will come up short of its 15.9% growth in 2005. Cingular, a megabrand since its inception in 2000, will vanish later this year as the service becomes part of a revived AT&T megabrand.

Summary ||| Top 200 Ranking (PDF; 3 pages)

+ AOL moves from 46 to 36

+ Microsoft from 41 to 34

Source: Advertising Age

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