Tuesday, 27th June 2006

The Zoom List (Beta): An Autonomously Built Directory of Companies, Products and Services from ZoomInfo

We've posted about ZoomInfo many times. This product, while far from perfect, uses open web content and aggregates information found on the open web about people. They offer a number of other features. More about ZoomInfo here.

Recently, ZoomInfo unveiled a beta named The Zoom List. Like their "people" database, The Zoom List uses artificial intelligence and NLP technology to build profiles about companies. To be more precise, they call the new service "A Directory of Companies, Products, and Services."

At this point it's not searchable (browse by category only). You can register for updates including when a company can go in and edit/modify their profile. You'll also find lists of "Top Categories" and "Top Keywords" on the home page. Here's the credit card processing category. Note the "Did you Mean" refinements and a list of products and services listed next to each entry. As you can see, some of these need work.

We're going to add The Zoom List to our list of tools to keep a close eye on and regularly use.

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