Flawed Online Searches Cost Businesses $31 Billion Last Year
Online Research
Source: eMarketer Flawed Online Searches Cost Businesses $31 Billion Last Year
Like we mention on a regular basis, it's all about having knowledge about and access to the best research tool (online/print/free/fee-based) at the right time. It's also about having the skills to exploit these resources (and building a good query) at a more than "two words and click" level. This is especially true with consumer web engines. If you're going to be a "web engine only" searcher (aka Googleaholic) it's important to learn how to take full advantage of what it and other general engines can do. Teaching these skills is yet another role for the info pro. From the announcement, "According to a survey released by FIND/SVP, 84% of business executives feel that Web searches -- using the generally consumer-centric search engines now available --take longer than they should due to poor results. It is estimated that the loss of productive time using search engines to conduct online research cost businesses $31 billion last year." See Also: Full Text, White Paper from Factiva, Just Updated, Free, Fee-Based and Value-Added Information Services
"Considers the quality, availability and value of information on free Web sites, fee-based Web sites and value-added information services, such as Factiva." The paper (registration required) was written by online search expert and librarian Mary Ellen Bates.
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