Microsoft's Ballmer, "Search Was Our Worst Mistake"
Web Search--Microsoft
Source: News.com Microsoft's Ballmer, "Search Was Our Worst Mistake"
From the article, "'People say that Microsoft does it all, but this is the case where we didn't do it all,'" Ballmer told an audience of marketing and media executives here at the software giant's fifth annual advertising conference. Then, like an eager football coach pumping up the team for the second half, Ballmer reasserted that Microsoft is still in the game and plans to win...Ballmer did not comment on the European ruling, but did sound an upbeat note for Microsoft's growing impetus in search development. He said the company has hired many top search software developers and plans to be the absolute best in search over time. He also downplayed the mystical reputation of Google's search tool. 'There's no magic here, it takes good hard work�and hard-core software' to deliver relevant results, he said...Ballmer would not plot an exact timeline for the launch of a new Microsoft search engine, but he said that first-generation technology from its development team would likely appear in the next 12 months."
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