GoogleWhacking: Word of the Week at Macmillan English Dictionary
Web Search--Google More Google News
Hardly a day goes by without plenty of Google press attention.
+ Editorial: Behind the Rise of Google Lies the Rise in Internet Credibility (via The New York Times) Comment: Google has done a great deal of good things for web searching. However, many of the services that Google offers were available from other search companies before Google launched similar services.
++ Examples: AllTheWeb and others offered news search engines prior to Google News being launched.
++ Web shortcuts were introduced by AltaVista prior to a recent Google initiative. The same goes for Ask Jeeves.
++ Yahoo and other sites have offered news alerts for several years. Google's is still in beta.
So why does Google get all of the attention? That's an easy one. Because of their impressive and innovative marketing/pr team. Even more impressive is that the company has gotten to where it is today without spending money on traditional forms of advertising. Another smart pr move has been using many betas and early releases via Google Labs.
Favorite passage from editorial, "The Web has moved from the periphery of a good researcher's awareness in 1998 to the very center of it in 2004. In doing so, it confirmed what has always been true, that a good researcher is also a skeptical researcher."
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