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Wednesday, 28th January 2004

A Beta Version of MSN Search Now Available

Web Search--MSN
MSN Search (U.S.) Runs Beta Test
Here's a statement from Karen Redetzki, MSN Product Manager:
"In order to increase relevancy, MSN Search is testing solutions on MSN Search to a small percentage of consumers in various markets worldwide. Tests serve as no indication as to the direction MSN will eventually take in the future but rather are research to determine the most useful consumer experience on MSN Search. Tests or changes in one country do not necessarily indicate what may or may not be tested or changed in the US or other markets. We determine the needs of customers in individual markets and make the best decision for that market based on both consumer and advertiser wants & needs."
Here are a couple of things I noticed:
+ Sponsored links directly below search box
+ Popular Topics gone from beta version
+ Featured sites gone from beta version
+ Page titles larger point size in beta version
+ Beta only available with IE browser
+ After a couple of searches with the beta version, I was asked to complete a survey about my searching habits and the engines I use. Thanks to C.A. for the news tip.
Examples
1) Search.msn.com ||| BETA.search.msn.com
2) Search.msn.com ||| BETA.search.msn.com

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