Information Industry--HighBeam.Com Alacritude Changes Name to HighBeam Research
The Chicago-based company, owner of eLibrary, Encyclopedia.Com, and Researchville, has been rebranded and the name changed to HighBeam Research. From the article, "The properties combined already attract 4.5 million unique visitors a month who use the site to search for free, and they also have 40,000 subscribers paying about $20 per month, or $99 per year, to search archived articles and other paid-tier materials. ELibrary has 2,600 publications and access to 28 million documents dating as far back as 20 years." I wonder how many of those 40,000 paid subscribers know what they have access to for free by using their library? Many public, academic, or corporate libraries offer access to patrons without having to visit the library building. The MarketWatch.Com article makes no mention of this fact. By the way, via my public library, I have full access (free) to eLibrary from my home.
-- UPDATE: I had the chance to chat with the author of the article this afternoon. She had no idea that some library resources are available to patrons without having to visit their local library building. No surprise. I'm happy to report that in her column on 1/27, she mentions the conversation and gives a plug to these services (last paragraph under the "Popular Trend" header). See Also: Alacritude Turns a HighBeam on Research
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