ResourceBlog Article: Targeted Advertising for Your Tivo

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Wednesday, 21st January 2004

Targeted Advertising for Your Tivo

Data Mining
Privacy
Source: CIO
You Are What You Watch
Targeted advertising (ads tied to your search terms) is a popular topic these days. So is data mining. For these reasons I thought this article might be of interest to some of you. From the article, "Americans are rushing to purchase digital personal video recorders (the best-known brand is TiVo) so they can zap those pesky TV commercials right out of their lives. The sales of TiVos alone have soared 73 percent (over the same period last year) in the last three months, and the television industry has good reason to fear that TiVo spells the demise of an advertising gravy train that made commercial programming profitable for so many decades. Fortunately (or unfortunately as the case may be), a technological solution is already on the horizon. And with it come several privacy issues that attend much of the latest personal technology. I�m talking here about the development of new data mining software that can profile TV viewers and deliver targeted advertising to viewers via their beloved TiVos."
See Also: Full-Text (fee-based) article, Using data mining to profile TV viewers
This article is mentioned in the CIO story.
See Also: MSA-Jovio
A company doing work in profiling technology.

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