Receive the weekly sampler of posts and "Resource of the Week".
Subscribe »

Enter your
email address:

My Account »


Bookmark and Share

Testimonial?
If you find ResourceShelf useful, please supply a testimonial »








Home > ResourceBlog > Article

« All ResourceBlog Articles

 

Bookmark and Share   Feed

Wednesday, 21st January 2004

Targeted Advertising for Your Tivo

Data Mining
Privacy
Source: CIO
You Are What You Watch
Targeted advertising (ads tied to your search terms) is a popular topic these days. So is data mining. For these reasons I thought this article might be of interest to some of you. From the article, "Americans are rushing to purchase digital personal video recorders (the best-known brand is TiVo) so they can zap those pesky TV commercials right out of their lives. The sales of TiVos alone have soared 73 percent (over the same period last year) in the last three months, and the television industry has good reason to fear that TiVo spells the demise of an advertising gravy train that made commercial programming profitable for so many decades. Fortunately (or unfortunately as the case may be), a technological solution is already on the horizon. And with it come several privacy issues that attend much of the latest personal technology. I�m talking here about the development of new data mining software that can profile TV viewers and deliver targeted advertising to viewers via their beloved TiVos."
See Also: Full-Text (fee-based) article, Using data mining to profile TV viewers
This article is mentioned in the CIO story.
See Also: MSA-Jovio
A company doing work in profiling technology.

Views: 163




blog comments powered by Disqus

« All ResourceBlog Articles

 

Read about the FreePint FamilyFreePint Family

A family of resources to help information workers be more effective, raise the value of information in their organisations and contribute to success. Read more »


FeedLatest Family Articles:


Click to view the article Quilting big data threads
Thursday, 24th May 2012

Recently I have found myself cooing over visualisation maps (and heat maps) of health and well being resources. The content rich data is overlayed with mapping technologies, and some interesting themes and patterns are emerging.


Click to view the article The fallacy of information overload
Wednesday, 23rd May 2012

A lot of the talk around social media in the last year has been around information overload. Social media has provided us with new and exciting ways to create content. But it has also meant learning new ways to manage and engage with social media tools. Are we teetering on the edge of an information overload precipice?


Click to view the article Information overload: fact, fantasy or filter failure?
Wednesday, 23rd May 2012

Information overload is a figment of your imagination. Or a failure of your filter. Or a symptom of your technological submissiveness. Depends on who you ask.


Click to view the article Newsdesk: tracking millions of pieces of information a day
Tuesday, 22nd May 2012

What if you had to sort through 3.5 million articles and social media posts a day and try to pull out the most relevant items for your organisation? What if you then had to cobble it all together into something readable for your top groups and executives in your organisation?


Click to view the article Alacra Compliance adds managerial oversight
Tuesday, 22nd May 2012

Alacra Compliance saves time by aggregating information from both free and fee-based sources and enabling users to conduct an accurate federated search across these sources (coined “simultaneous search” by Alacra).


All Family Articles »
Family Articles by Category »


Tell us what you're working on,
and we'll talk to you about how FreePint can help »


FreePint Family Testimonials

"Fabulous resource to learn of unique tools and insights. Very useful." Manager, Futures and Forecasting, Virginia, USA

More testimonials »






Subscribe

Subscribe to the ResourceShelf Newsletter and receive the weekly sampler of posts and Resource of the Week.

Find out more »

ResourceShelf sponsored by:

Article Categories

All Article Categories »

Archive

All Archives »