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Wednesday, 24th September 2003

Amazon Getting into the Shopping Search Biz

Internet Search
Source: The Wall Street Journal
Amazon Gets into the Shopping Search Biz (Full-Text of Article Available to Non-Subscribers)
From the article, Amazon.com Inc. has quietly established a beachhead in Silicon Valley to develop its own Web-search technology, a plan that could pit it more directly against Google Inc. and Yahoo Inc. in an emerging battle over who controls the major paths to online merchants...A9 says its software will be aimed specifically at online shoppers, NOT users who want to perform general search requests for things such as sports statistics or news. A9 declined to provide many details on how its technology will work, but said it will present products found on Amazon in an "egalitarian" fashion with products found on other Web sites. It's also worth noting (it's not mentioned in the article) that like Google with Google Catalogs, Amazon has been experimenting with optical character recognition (ocr) search technology via its Amazon Restaurants database. This service utilizes ocr to allow the searcher full-text/keyword search access to hundreds of restaurant menus.

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