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Thursday, 21st August 2003

Microsoft says investing heavily in Web search

Web Search--Microsoft
Source: Reuters
Microsoft says investing heavily in Web search
From the article, Microsoft Corp. is "investing heavily" in Web search as an important and potentially lucrative market, Christopher Payne, the executive in charge of search, said on Thursday. "On the information side of the house, there's no question that search is the cornerstone of our strategy. We're investing heavily in this space," Payne, a vice president for Microsoft's MSN Internet unit, said at Jupitermedia Corp.'s Search Engine Strategies Conference running this week in San Jose, California...Without giving specifics, Payne said Microsoft's research department is devoting significant resources to the company's search project. "We think there's massive headroom left in this category. There are a lot of searches that can be better," said Payne, who added that search represents great revenue opportunities for Microsoft and its advertisers. If you're interested in reviewing a selection of recently awarded patents awarded to MS in the search space along with a few reports by MS engineers, please visit ResourceShelfPLUS.

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