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Friday, 25th July 2003

Ask.Com to Drop Butler from Advertising

Web Search--Ask Jeeves
Source: Forbes
Butler Fired! Ask Jeeves to Remove His Image from Advertising
Fine, the butler will no longer be seen in Ask.Com advertising. At one time I was very anti-Jeeves. It did have a well deserved bad reputation. However, in the past two years, particularly after Jeeves acquired the Teoma technology, searching with Ask Jeeves and Teoma have seen major improvements. The problem is that many people have failed to take a look. Perhaps removing the Mr. Jeeves drawing from advertising will help. It can't hurt. However, what would really help is for many people to realize that more than one web engine can produce quality results. Here's a sentence that appeared in a Forbes article about Google a few months ago.
"Even Google's engineers admit Fast and Teoma deliver results comparable to theirs."
-Forbes, May 26, 2003

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