Receive the weekly sampler of posts and "Resource of the Week".
Subscribe »

Enter your
email address:

My Account »


Bookmark and Share

Testimonial?
If you find ResourceShelf useful, please supply a testimonial »








Home > ResourceBlog > Article

« All ResourceBlog Articles

 

Bookmark and Share   \"Feed\"

Thursday, 10th July 2003

"Search engine personalization: An exploratory study"

Search Engines
Source: First Monday
"Search engine personalization: An exploratory study"
By Yashmeet Khopkar, Amanda Spink, C. Lee Giles, Prital Shah, and Sandip Debnath
Abstract: Web search engines are beginning to offer personalization capabilities to users. Personalization is the ability of the Web site to match retrieved information content to a user's profile. This content can be set explicitly by the user or derived implicitly by the Web site using such user profile information as zip code, birth date, etc. In this paper we report findings from a study qualitatively and quantitatively assessing the current state of personalization on 60 search engine Web sites and the personalization features available. We examined: (1) how many search engines Web sites currently offer personalization features; and, (2) the type of features that can be personalized. Findings show that: (1) eight (13 percent) of the 60 search engines, including Yahoo, AOL, Lycos, Excite and Netscape, enabled some level of personalization; and, (2) personalization features are largely related to e-mail, business and financial information, searching of a reference tool, such as yellow pages, entertainment listings, sports, and news headlines. The breadth and depth of personalization features varied across search engines, with a mean number of two personalization features per site. "My Yahoo" had the most extensive personalization feature capability. Our findings show that despite the high level of interest in Web personalization, most search engine Web sites currently offer no or limited personalization features.

Views: 114



blog comments powered by Disqus

« All ResourceBlog Articles

 

Read about the FreePint FamilyThe FreePint Family is a family of resources to help information workers be more effective, raise the value of information in their organisations and contribute to success.

'FreePint... provides most of my professional development because it won't come through work and [other resources] just don't cut it.'

Read about the FreePint Family »


Visit the FreePint ShopFreePint Shop: FreePint sells reports, resources and subscription products to support your information work and information-related decisions.

Latest: FreePint Volume: Critical Insight on Social Media 2012 (01 Feb 2012) | FUMSI Report: Folio on Conferences and Continuing Professional Development (26 Jan 2012) | FreePint Research Report: Information Governance Policies and Priorities (25 Jan 2012) | Docuticker Report: DocuTips on Health Literacy (19 Jan 2012) | VIP Magazine: 98 (18 Jan 2012)

Browse the FreePint Shop »


FUMSI ForumFUMSI Forum: Do you have a research question? Post it to the FUMSI Forum, where professionals share Q&A and useful tips on how to Find, Use, Manage and Share Information. It's free.

Latest FUMSI Forum postings: Most Shared Content on Finding Information (09 Feb 2012) | Times are changing - a FUMSI Editorial (09 Feb 2012) | [TIPPLE] eBook resources - Share (07 Feb 2012) | Most Shared Content on Sharing Information (01 Feb 2012) | Our own worst enemy? - a FUMSI Editorial (01 Feb 2012)

Visit the FUMSI Forum and post »


VIP LiveWireVIP LiveWire: Offers commentary on emerging news stories of interest to premium content users, vendors and industry insiders.

Latest VIP LiveWire postings: Compliance - it's not just financial (10 Feb 2012) | Social media and BRIC - new report (08 Feb 2012) | Reuters takes the social media pulse (08 Feb 2012) | How to deal with the tech-savvy customer? (08 Feb 2012) | More ways for employers to poke around (01 Feb 2012)

Visit the VIP LiveWire »






Subscribe

Subscribe to the ResourceShelf Newsletter and receive the weekly sampler of posts and Resource of the Week.

Find out more »

ResourceShelf sponsored by:

Article Categories

All Article Categories »

Archive

All Archives »