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Wednesday, 23rd April 2003

Google Makes Another Acquisition

Web Search--Google
Google Makes Another Acquisition: Applied Semantics
They acquired the company for its software in delivering advertising based on a web sites "aboutness". Interesting stuff. In their words: "Applied Semantics' products are based on its patented CIRCA technology, which understands, organizes, and extracts knowledge from websites and information repositories in a way that mimics human thought and enables more effective information retrieval. A key application of the CIRCA technology is Applied Semantics' AdSense product that enables web publishers to understand the key themes on web pages to deliver highly relevant and targeted advertisements." Some of you might remember the Oingo search engine. Oingo changed its name to Applied Semantics about two years ago.
See Also: Learn More About Applied's AdSense Product
See Also: Read an Interview with Jason Liebman, an Applied Semantics VP
See Also: "Meaning-based information organization and retrieval" (Applied Semantics Patent, U.S. 6,453,315)

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