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Wednesday, 19th June 2002

Web Search--Google

Web Search--Google
Source: Fast Company
"How Google Searches Itself"
From the article, "To stay on top, Google needed a stream of new ideas. But where could the company look for them? And more important, how? "We always had great ideas, but we didn't have a good way of expressing them or capturing them," says Craig Silverstein, Google's director of technology. Mayer's proposal: Search for ideas in the same way that the Google search engine combs the Web. Google's Web searches succeed because they roam far and wide, scouring billions of documents. Also, search results are ranked by relevance ( taking into account how many links a page has, among many other factors ), and they come back fast."

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